The Eisenhower Principle, named after former US President Dwight D. Eisenhower, is a method for effective time and task planning. It is based on distinguishing between urgent and important tasks and is intended to help set priorities and increase productivity.

The Eisenhower Principle encourages conscious decision-making to focus time and energy on the tasks that provide the greatest benefit. By setting priorities and organizing tasks effectively, one can increase productivity, reduce stress, and ultimately lead to a more balanced and successful life.

"The Eisenhower Matrix"

The Eisenhower Matrix, also known as the urgent-important matrix, helps prioritize tasks. It divides tasks into four categories: ​

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• urgent and important

• important but not urgent  

• urgent but not important

• neither urgent nor important

The aim is to concentrate on what is important and minimize distractions.